Guide for Guides: Social Media Marketing
Jaimie Crawford, PRESSED
Jaimie’s enthusiasm for social media and digital marketing is palpable!
Today we are kicking off a special series called 'Guides for Guides'.
This idea boinked into my brain back last year when I talked with Jaimie Crawford, one of the marketing and social media brains behind the Mt. Washington Valley Chamber of Commerce’s fantastic “Hire a Guide” campaign and profiles.
Jaimie, as luck would have it, is super knowledgeable about social media marketing, and how it can be effectively applied to launch and build small businesses - and she also happens to have an affinity for working with guides and small businesses in the outdoor space.
So Jaimie’s back, and we dorked out for a VERY LONG TIME about marketing and social media - so long that I broke this into three parts to keep it manageable for you. (But you are DEFINITELY going to want to listen to them all, because whether you’re a budding guide, building a personal brand or startup, or have been running your business for years, there will be more than a few nuggets of pure gold for you in these episodes, I promise!)
Here’s what we cover:
In Part 1, we set up the foundation of basic marketing knowledge and terminology that will lay our groundwork for the next two episodes - all about brand, storytelling, target markets, funnels, etc.
Don’t let all the terminology and platforms overwhelm you - it’s all about being a good friend to your potential clients!
In Part 2, we dive into social media specifically, and the role it can and should (and should not?) play in your overall marketing strategy. Social media…. can’t live with her sometimes, but these days it also seems like you can’t live without her, especially if you're trying to build your business presence and attract new clients online. But how much of her do you really have to put up with? What makes a good post? What matters more, reach or engagement? What do those terms even mean? What's the point of it all? Pull on those waders, we go in deep in Part 2!
Don’t be afraid to flex those social media muscles - take some action!
Finally, Part 3 picks right up where we left off in Part 2, discussing how showing up on social media is basically the same lift as being a decent human and friend. We also get into community connections, collaborations, and the most important thing of all - action taking!
If you’re an aspiring, new or seasoned guide, I’d love to hear how this series landed with you, and if more topics related to growing a guide business would be of interest to you (actually, who am I kidding, I welcome feedback from anyone at any time!)
And finally, if you’d like Jaimie to be YOUR guide for storytelling, developing a tactical road map to achieve your specific marketing goals, or even figuring out how to be scrappy and get lots of bang for very few marketing bucks, you can connect with Jaimie on LinkedIn.
Here are some additional links to helpful resources we talk about in this series:
Jaimie’s personal Instagram, @jaimiexplainsitall